Semantic Drift

Image morph animation made for a group exhibition as part of the Studio 4 workshop at ZHdK.

Language systems, visual and written word, are systems in a state of constant flux. Their forms and meaning are never static, rather they shift according to their spatial and temporal context, and according to the tools through which they’re mediated and communicated. Through ML models, images no longer offer a direct indexical link to the world they represent but are synthesized from the totality of the digital cultural archive. Their forms and meaning are being shaped by the technologies that make them and so is our understanding of the world.

This work brings together an image set comprised of signifiers (in this case small visual units of information), and explores their changing relationships to one another. I processed them, ran them through a self-coded Variational Auto Encoder, decoded and morphed them. The string of text is meant to act as a game of free association between the words themselves and the morphing shapes, showing how form and meaning change in relation to these shifting constellations of signs.